Printing industry is mainly used in the field of market trend is mainly manifested in four aspects.First, the customer require printing enterprise with shorter cycle to shorten the time of delivery.Secondly, personalized customer demand is higher and higher.Especially in the aspects such as variable data printing, security printing.Third, as the printing way gradually to the long tail and short version printing direction, customization and demand more and more small batch printing.Fourth, enterprises are faced with the increasing profit and printing supplier pressure, they want to be able to effectively production, rapid response to the market and quickly contact terminal customers.In short, high efficiency, automation, intelligent and electromechanical integration become printing machinery development direction.
According to the "twelfth five-year" plan, plan by the end of the 12th five-year printing industrial output in China will exceed 1.1 trillion yuan, to become the world's second largest printing powers.Specific in terms of printing machinery manufacturing industry, the 12th five-year plan points out that to emphasis to promote the digital, intelligent and automation level of the product, realize the upgrading of traditional products, reached the requirements of green, energy saving, environmental protection, key development paper tension control system, automatic alignment system generality and core technology;Encourage printing enterprises adopt green flexible printing technology, continue to support domestic printing equipment manufacturing enterprise r&d flexographic printing presses and related equipment.
In technical support and the market demand, driven by printing machinery has experienced the change, generation after generation of modern printing equipment has become a set of automation, electronics, motion control, IT technology, which integrates extremely complex precision machinery.Automation and intelligence is not only the future technical trend of printing machinery, also is the end user requirements for printing enterprises.The future development of Chinese printing market hot spots include: public concerns about food safety, environmental pollution and increasing demand for personalized, will be for the application of digital, green printing technology to provide a more broad space;Improve the level of automation, intelligent, reduce artificial, shorten the auxiliary time and multi-function printing equipment will be welcomed by the market;With the development of network technology, printing business to the Internet as a platform, to serve as the center of new management model will be printing development;Printing services will expand to the printing electronics, functional materials field, such as rapid prototyping, 3 d printing, RFID automatic identification, flexible display, and the Internet of things intellisense circuit manufacturing, such as China printing will serve as a new technique for manufacturing the modern new type of manufacturing in China.